William Jennings Bryan, The First Battle: A Story of the
Campaign of 1896
(Chicago: W.B. Conkey Company, 1896), 484-486 and Omaha World-Herald (Morning Edition),
Omaha, NE, 25 September, 1896.
"I am glad that there are students here, because I want to say a word to students.
Your college has helped to add fame to your city, and those who assemble here are supposed to come
in order that they may better equip themselves for the duties of life. I am glad to talk to
students, because, my friends, we have a cause which appeals to students. If the syndicates and
corporations 'rule this country, then no young man has a fair show unless he is the favorite of a
corporation. (Applause—and yells for McKinley by a cordon of the students.) If the people have
a right to govern themselves and exercise that right, then every citizen has an equal chance and
every man may achieve what he desires. We wish to leave all the avenues open so that the son of the
humblest citizen may aspire to the highest position within the gift of the people. (Applause and
yells repeated.)
I am not speaking now to the sons who are sent to college on the proceeds of
ill-gotten gains. (Enthusiastic applause.) I will wait until these sons have exhausted what their
fathers have left them and then appeal to their children who will have to commence life where their
grandfathers commenced." (Great applause.)
EQUAL LAWS FOR ALL
"My friends, a just government is best for the great masses of the people. Equal laws
and equal opportunities are best for nine out of every ten of us. (Yells again repeated.) Therefore,
our cause appeals to every young man who wants to make this Government so good as to deserve the
love, confidence and the support of every citizen in this land.
We appeal not only to the students; we appeal to business men who have been terrorized
by the financial—what may I call it? (Applause.) People have been tyrannized over by financial
institutions until in some instances it is more dangerous to raise your voice against the ruling
power than it is in an absolute monarchy. (Great applause and yells.) If there is anybody who loves
this sort of thing then I shall offend him by speaking of it, but I shall not offend any man who
loves liberty and the right of free speech in this country. (Great applause.)
The business men have been told that the free coinage of silver would ruin them. If it
can ruin them with more rapidity than the gold standard has ruined them, then, my friends, it will
be bad, indeed, because the gold standard has increased the number of failures among business men,
and every step that has been taken has been followed— (Yells from the students.) I have been
so used to talking to young men who earn their own living that I do not know— "(Great applause
and cheering.)
TWO CLASSES OF YOUTHS.
"I say, I have been so used to talking to young men who earn their own living that I
hardly know what language to use to address myself to those who desire to be known, not as creators
of wealth, but as the distributors of wealth which somebody else created. (Great applause and
cheering.) If you will show me a young man who has been taught to believe— (More yells and
cries of "McKinley.")
In all my travels I have not found a crowd that needed talking to so much as this
crowd does. (Cries of "That's right.") I came to this city something more than a year ago, and I
then learned something of the domination of your financial classes. I have seen it elsewhere, but,
my friends, the great mass of the people even of this city, will be better off under bimetallism
that permits the nation to grow, than under a gold standard which starves everybody except the money
changer and the money owner.
We sometimes out West are instructed by your insurance companies. I carry insurance in
old line companies and in what are known as the mutual or assessment companies. I carry insurance in
fraternal organizations like the United Workmen and the Modern Woodmen, as well as in the old line
companies, and I am glad that my assessment companies are satisfied to take my money and give me
insurance without attempting to tell me how I must vote. Your old line companies have seen fit to
insult the intelligence of the people by attempting to exercise a guardian care, notwithstanding the
fact that we are able to look after ourselves without their instructions."
EMPLOYEES TOLD HOW TO VOTE.
"You have laboring men also in large numbers in this city. I do not know whether the
advocates of the gold standard here who employ men in the shops insist upon telling their employees
how to vote. I have in other places found employers who would put in envelopes the pay for the day's
work or week's work, and then print on the outside of the envelopes some instructions to the
employees. If the manufacturer, employer, or railroad president feels that there must be something
on the outside of the envelope as well as upon the inside, let him write on the outside: "You will
find within your wages. They are to cover your work. They are not to pay for your vote. (Cries of
'Good, good.) We recognize that the men who have sense enough to do the work we want done have sense
enough to vote right, without our telling them how to vote. (Applause.)
I notice that in some places they have been organizing sound money clubs, and they
have the applicant sign a statement, saying that the free coinage of silver would hurt him in his
business as a wage earner. I have wondered why our great financial magnates do not put in their
application a statement similar to that. Why don't the heads of these syndicates which have been
bleeding the Government make application to sound money clubs and write in the application that the
free coinage of silver would hurt them in their business as heads of syndicates? They want people to
believe that they are entirely benevolent, that they are philanthropists, and that what they do is
done merely because they believe that the people will be benefited by having them run the
Government, and they submit to the inconvenience of running the Government in order to help the
people, who, they say, will be benefited. (More confusion and applause by the students.)
Why is it that the broker or the bond buyer does not write in his application that he
has a personal interest in the gold standard? Why is it that these men want to throw upon, the wage
earners whatever odium there may be in using his vote to protect his personal interests? I believe
the wage earner, and the farmer, and the business man, and the professional man, all of these will
be benefited by a volume of money sufficient to do business with."
SCARCE MONEY IS DEAR.
"If you make money scarce you make money dear. If you make money dear you drive down
the value of everything, and when you have falling prices you have hard times. And who prosper by
hard times? There are but few, and those few are not willing to admit that they get any benefit from
hard times. No party ever declared in its platform that it was in favor of hard times, and yet the
party that declares for a gold standard in substance declares for a continuation of hard times. It
is hard to talk when all the conditions are favorable, and I must ask you to excuse me from talking
any further in the presence of the noises against which we have to contend today."